If you pay for ads management, you lose the time cost and, as long as your income exceeds that cost, you have an ongoing income surplus. The Google Ad grant for charities is a monthly credit of US$10,000 (about £7,500), and a daily spend limit of US$329. There are various ad grant requirements but the key one to qualify for Google Ad Grants in the UK, is you must be a registered charity. Once you have activated Ad Grants, your advertising budget will be pre-loaded in your account, and you won’t need to request it from Google. Just be sure to adhere to the geo-targeting policy requirements when setting up location targeting for your campaigns. To stand out from the crowd, especially during critical times like year-end giving season, nonprofits can consider investing in a standard Google Ads account to extend their reach.

Integrate keywords around your current content

• Here at Granite 5,  we have helped lots of charities obtain Ad Grants and manage them on their behalf.
• Once you have been accepted to Ad Grants, you’re able to access your account through the Google Ads platform.
• Ad Grants provides access to $10,000 USD of in-kind advertising every month for text ads.
• The application process is notoriously challenging, with many organisations facing rejection or delays.
• However, it is a very sophisticated system, so there’s no way I could run an account as well as a professional.
• The Google Ad grant for charities is a monthly credit of US$10,000 (about £7,500), and a daily spend limit of US$329.

Tracking will enable you to make better decisions for your non-profit account. The bare minimum, you should link your Google Analytics with your Google Ads account. Disruptive Advertising showed how few accounts have effective conversion tracking in place. Once you have decided that a term is irrelevant to your campaign, you can add that term as a negative keyword. This will benefit the account helping maintain the required 5% CTR. This report can help highlight keywords that you should add as keywords or negative keywords.

Complete the Ad Grants pre-qualification requirements

To get the most out of the grant you do need an understanding of how Google Ads works and will need to actively manage your account. If you think you’ve met the Google Guidelines go back to the application process so Google can review the account. During the process, Google will need information about your charity.

• Here are some examples of campaigns that you might consider running (and you can have multiple campaigns at the same time)
• Long-tail keywords are longer and more generic phrases that user is more likely to search when they are closer to a point-of-purchase.
• “We simply could not reach people and create the impact we do without the awareness generated by these Ad Grants.” – Elizabeth Hutton OBE, Kicks Count
• Google Ad Grants allows you to benefit from a tangible return on investment (ROI) – while providing key insights to help shape future campaigns, too.
• Used over 180 billion times a year, see how Gmail can suggest responses or fill in the blanks of your sentence to save you time.
• Your search terms report is like a window into your supporters’ minds – it shows you exactly what people were thinking when they found your ads.
• Google Ad Grants connects people with the causes they care about by providing up to $10,000 USD per month of in-kind search advertising for qualifying nonprofits.

Google Ad campaigns

This score considers your click-through rate, how well your keywords match your ads, and whether your landing page provides what people are looking for. While you're not paying directly (thanks to the grant), this metric helps you understand which campaigns deliver the best value. Impressions tell you how often your ads are being shown to people searching on Google.

What are the benefits of Google Ad Grants for charities?

Think of this as your visibility metric – if your ads aren't showing up, nothing else matters. sagaspins casino registration Tracking the right metrics is essential for understanding whether your Google Ad Grants are actually helping you achieve your charity's goals. By staying on top of this data, you'll continuously refine your targeting to attract more qualified visitors while avoiding budget waste on irrelevant clicks.
This allows you to pinpoint crucial information, such as your strongest performing keywords, and which ads are driving the most donations and volunteer sign-ups. Your budget can even be applied to multiple campaigns, either split equally or prioritised towards those that you feel are more likely to reach your goals. Using Google Ads ensures you appear at the top of the page for the keywords you target – this helps maximise the visibility of your campaigns. This budget applies regardless of how many campaigns you're running simultaneously, too.

Who qualifies for Google Ad Grants in the UK?

As part of this, don’t forget you’ll need to be registered with TechSoup, they handle the verification process for the programme. While this covers the main points, there are other requirements for your website’s content and operation worth checking in Google’s ongoing Ad Grant policy. For example, your income must exceed £5000, and satisfy the definition of a charity in the Charities Act, to register with the Charity Commission in England in Wales. The short answer is almost all can, you'll just need to meet specific criteria set by Google, and then be approved through a pre-qualification process. Now you know the brilliant things you can do with the grant, how do you get it?

Grant requirements mean you must have at least two ads per ad groups. You may request that your account is reinstated after you’ve paused or deleted keywords with low CTR to bring the account into compliance. In the event that the CTR requirement is not met for two consecutive months, your account will be cancelled. All Google Ads Grants accounts must maintain a 5% CTR each month.